Be 麻豆影院. Graphic Marks
Be 麻豆影院. is one of the core elements used to express CU 麻豆影院鈥檚 visual identity. It is always set in Helvetica Neue Extra Black Condensed (107). Always use approved artwork. Do not under any circumstances attempt to match this letterform with other typefaces, no matter how similar they may appear. This will ensure consistent use in all applications.
Horizontal Non-Stacked Version
The horizontal version is primarily used for headlines and sign offs.
The minimum space required around must be at least half the height of the 'B' in Be 麻豆影院.
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Stacked Version
The minimum space required around must be at least half the height of the 'B' in Be 麻豆影院.
Be statements should be used most often as a headline, with the modifier statements conveying what the CU 麻豆影院 experience can help you achieve and become. There should always be three Be statements used with this version; however, Be statements may also be used on their own as headings or headlines. Be statements should always be set in Helvetica Neue Extra Black Condensed (107), Be 麻豆影院 is set in Helvetica Neue Extra Black Condensed (107). Gold type on white is not accessible and therefore is not permissible within any design, including Be statements. Only use gold type on black or white type on black for Be statements.
Note: Accessible gold adjustments are currently being developed for the CU 麻豆影院 and Be 麻豆影院 design element system. Once complete, guidance will be added to this page.
Be 麻豆影院 version 2 (Subline modifier) allows each academic department to customize their material while being obvious where it is coming from. The sub-line does not have to be the department鈥檚 name, but should relate in some way to the message being conveyed. The sub-line should always have a preposition (鈥淚n,鈥 鈥淲ith,鈥 etc.) in upper and lower case, and the department in upper case. Version 2 may be used as a headline or a sign-off, and should reinforce what can be achieved at CU 麻豆影院. Be 麻豆影院. and the supporting subline are set in Helvetica Neue Extra Black Condensed (107).听
