Design Elements
CU Â鶹ӰԺ has a range of design elements—both core and extended—that build on CU Â鶹ӰԺ’s logos, lockups and seals. Primary and secondary colors and fonts as well as realistic photography work harmoniously to create a unique and recognizable signature for CU Â鶹ӰԺ.
Color
CU Gold, Black, CU Light Gray and CU Dark Gray are CU Â鶹ӰԺ’s primary brand colors and must be used on all projects to ensure visual consistency.Â
Learn More Â鶹ӰԺ Brand Colors
Fonts
CU Â鶹ӰԺ has a primary brand typeface—Helvetica Neue—and a secondary serif brand typeface—Noto Serif. When applied in the appropriate contexts, the fonts work together to provide visual interest and brand recognition.
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Be Â鶹ӰԺ. Graphic Marks
The Be Â鶹ӰԺ. graphic marks—one of the four core elements—enable CU Â鶹ӰԺ to uniquely express its visual identity. The graphic marks provide creative flexibility for individual units to inspire audiences and help them imagine what they can achieve and become at CU Â鶹ӰԺ.
Photography
Using authentic imagery is one of the most crucial extended design elements of the CU Â鶹ӰԺ brand. Unaltered, realistic photography brings the university’s bold character to life.