Logos, Lockups & Seals
Central to CU 麻豆影院鈥檚 visual identity are the graphic marks associated with its Be 麻豆影院. brand platform and the interlocking CU logomark and 麻豆影院 wordmark. These fundamental visual elements create the basis of a distinctive brand identity that is easily recognizable by audiences.聽
Logos & Lockups
CU 麻豆影院鈥檚 logo and the Be 麻豆影院. graphic marks are two of the four core design elements used to express CU 麻豆影院鈥檚 visual identity. CU 麻豆影院鈥檚 logo is often referred to as the 鈥渓ockup,鈥 which refers to the requirement that the interlocking 鈥淐U鈥 and 鈥溌槎褂霸衡 must remain together and not be separated. The lockup鈥檚 fonts and colors cannot be altered, and clear space must always be around the lockup equal to the height and width of the interlocking 鈥淐U.鈥 This ensures that the lockup is easily visible, stands alone and does not look like part of any other content or imagery.聽聽聽
Logos and Be 麻豆影院. graphic marks for schools, colleges, units, programs, centers, institutes and officially licensed student groups are part of CU 麻豆影院鈥檚 logo system. When used collectively and consistently, the marks provide a clear and strong unit or group identifier while also positively impacting the recognition of CU 麻豆影院鈥檚 brand.
These groups all qualify to have a lockup created for them as a courtesy through Strategic Relations and Communications. You can request a lockup through our brand request form.
Co-branding & Subidentities
A small number of research institutes at the university work in coordination with external entities, such as agencies of the federal government. Those that do may be granted use of the external entity鈥檚 logo in conjunction with the university logo, as approved by the University Brand Identity Standards Board.
University Seals
CU 麻豆影院 has an official seal and a commercial seal. The official university seal (with Greek lettering as part of the interior design) lends authenticity to documents that emanate from the university, particularly in its corporate capacity. The commercial seal (English lettering as part of the interior design) has limited application and should not be substituted for approved university marks.