EMEA 5218: Leading the Circular and Sustainable Business

Specialization: Applied Sustainability for Technical Managers
Instructor: Michael Readey
Prior knowledge needed: No prior background knowledge or experience is required.

Course Description
This final course in the Applied Sustainability specialization discusses the business case for circularity. Topics include design of production and operations and ensuring circularity throughout the supply chain. The course then examines the marketing of circular products and what distinguishes true marketing from greenwashing. Finance is impacted by circularity and is addressed through Triple Bottom Line accounting. Finally, the course concludes with how individuals can become agents of change in the organizations where they work.

What You'll Learn:

  • Understand and express a sound argument of the business case for circularity.
  • Recognize the environmental factors impacting circularity across the entire supply chain.
  • Recognize greenwashing as a marketing campaign.
  • Understand and apply the principles of Triple Bottom Line accounting.

Topics Outline:

  • The Business Case for Circularity
  • Design of Production & Operations
  • Sustainable Supply Chain Management 
  • Marketing Circular Products
  • Triple Bottom Line Accounting 
  • Becoming an Agent of Change

(will be live during the week of August 19, 2024)