Be Â鶹ӰԺ Color Combinations

Be Â鶹ӰԺÌýuses CU Â鶹ӰԺ's brand colorsÌýfor taglines, logos and design layout. Visually, our university should stand as a cohesive unit, as we communicate internally and externally with our community, state and world. Because of the importance of representing a cohesive identity, we ask that you please use only the approved color combinations for all taglines, logos and CU Â鶹ӰԺ communication pieces.

Approved Color Combinations

Below are the approved color combinations for CU Â鶹ӰԺ’s tagline. Please always use approved artwork for your projects, and please do not attempt to match this letterform with other typefaces, no matter how similar they may appear. This will ensure the consistent use of the tagline in all applications.

White or Light Background

When the tagline appears on aÌýwhite or light-colored background, the primary configuration is blackÌýor CU Gold.Ìý

Be Â鶹ӰԺ color example, white background
Be Â鶹ӰԺ color example with alternate colored Be statements and white background

Ìý

Be Â鶹ӰԺ color example with alternate colored tagline on white background
Be Â鶹ӰԺ color example with same colored tagline on white background
Be Â鶹ӰԺ color example with Â鶹ӰԺ lockup on white background
Be Â鶹ӰԺ color example with same colored Â鶹ӰԺ lockups on white background

Black or Dark Background

When the tagline appears on aÌýblack or dark-colored background, the primary configuration is whiteÌýor CU Gold.Ìý

Be Â鶹ӰԺ color example, black background
Be Â鶹ӰԺ color example with alternate colored Be statements and black background
Be Â鶹ӰԺ color example with same color Be statement and black background
Be Â鶹ӰԺ color example with alternate colored tagline on black background

Ìý

Be Â鶹ӰԺ color example with Â鶹ӰԺ lockup on black background
Be Â鶹ӰԺ color example with same colored Â鶹ӰԺ lockups on black background

Over a Photo

When the tagline appears over a photograph and CU Gold does not read well, the primary configuration is white or black.

Be Â鶹ӰԺ color example with Be statements and grey background
Be Â鶹ӰԺ color example with tagline on grey background

Color Use in Design and Layout

CUÌýÂ鶹ӰԺ communication pieces should use brandÌýcolors to identify them as coming from our university.ÌýThe majority (90%) of all colors used on all communications should be brand colors.ÌýAdditional colors should be complementary,Ìýused sparingly and highlight crucial facts or calls to action. Color usage is not limited in photography and colorful photos are encouraged.Ìý

Additional color usage is depicted in the chart below.Ìý

CU Â鶹ӰԺ color chart. This pie chart has 4 parts that explain the percentage of color allowed for branded collateral: 30% white, 30% gold, 30% black or gray, 10% other colors.