Do's & Don'ts
Because the goal of theBe 鶹ӰԺplatform is to present a single, cohesive message to our internal and external audiences, it is important that all departments, schools, programs, organizations and centers affiliated with CU 鶹ӰԺ work together to abide by the design guidelines of the platform. Below are correct and incorrectdesign componets to keep in mind when creating a project.
Logo Guidelines:
Do:Lock up the CU鶹ӰԺ logo below the tagline.Use artwork provided rather than reproducing ityourself.
ٴDz’t:Lock up the CU鶹ӰԺ logo on top of the tagline.Use artwork provided rather than reproducing ityourself.
Do:Set the tagline in initial caps.Use artwork provided rather than reproducing the tagline yourself.
ٴDz’t:Set the wordmark in all caps.Use artwork provided rather than reproducing the tagline yourself.
Do:Right align the specific unitwith the bottom right of the "r" in Be 鶹ӰԺ.
ٴDz’t:Center align the wordmark lockups.
Do:Use lowercase letters for the second word in the "Be" statement.
Do:Use lowercase letters for the second word in the "Be" statement.
Merchandise Guidelines
- University lock-ups should not be altered in any way. They need to either be left-justified or centered.
- The interlocking CU cannot be used by itself or have any artwork behind it or used in conjunction with it. There needs to be a clear space around the lock-up the height and width of the “U” in the interlocking CU when used in conjunction with any artwork
- University lock-ups cannot be used in any color besides approved branding colors. See approved colors.
- The wording “鶹ӰԺ” needs to be printed in a branded font.
- Any use of the Ralphie artwork needs to be approved by JT Galloway: Jt.Galloway@Colorado.EDU
- There should be no trademark symbols associated with official university lock-ups or the wording “鶹ӰԺ” or “CU.”
Examples
Do:Separate any artwork fromthe university lock-up. The university lock-upmust beused withenough clear space around it.
ٴDz’t:Alter the university lock-up in any way. It needs to beprinted in a straight line eitherleft-justified or centered.
Do:Use the lock-up provided to you by Strategic Relations and Communications.
Don’t: Create your own lockup with unbranded fonts.
Do: Separate group artwork fromthe university lock-up. In the example, the lock-up is on the sleeve to showassociation with the university.
Don’t: Change the branded font used forUniversity of Colorado, place artwork over theinterlocking CU or use "University of Colorado" by itself.
Do: Includethe university lock-up (with adequate clear space around it)to show association with theuniversity.
ٴDz’t: Change theUniversity of Colorado font. It needsto be in a branded font.
Do: Separateartworkfrom theuniversity lock-up withenough clear space around it.
