Published: June 1, 2022

The market for natural and organic products has been gaining steam for years now, but all that growth means it鈥檚 not just enough to be passionate about your purpose.听

On , Heather Kennedy鈥攁n instructor at Leeds and a former leader with Fresh Ideas Group and Whole Foods鈥攖alks about 麻豆影院鈥檚 strength as a hub for this industry, shows the challenges being created by global forces, and offers advice for people thinking about entering the natural and organics space.听

鈥淎 lot of these folks don鈥檛 have the business skills or training that really would make bringing that product to market a lot easier and more efficient,鈥 Kennedy said. 鈥淚t鈥檚 a tough, tough industry, with a lot of competitors.鈥

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