Getting people off their couches and into movie theaters was hard enough before the pandemic made moviegoing a health risk. But it鈥檚 a challenge Jim Packer (Bus鈥�85) has embraced.
Packer, president of worldwide TV and digital distribution at Lionsgate, to talk about the company鈥檚 strategy in adapting the business and getting ahead of disruptive changes.听
鈥淚f you were to say, 鈥榃ould you rather be too early, or would you rather be late?鈥� I'd rather be early,鈥� Packer said. 鈥淚f you wait and you're late, you can sometimes miss a trend, and then it's a little bit harder to get deals done or product out in the marketplace.鈥�
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