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Rodrigo Dias is an Assistant Professor of marketing at the Leeds School of Business at the Â鶹ӰԺ. He received his PhD in marketing from the Fuqua School of Business at Duke University. Rodrigo’s research lies at the intersection of marketing, finance, and consumption, with a particular interest in financial decision-making and well-being.

Rodrigo has received several accolades, including the Rising Star Award from the American Marketing Association CBSig, the Mathew Joseph Emerging Scholar Award from the American Marketing Association DocSig, and the Ferber Award for the best dissertation-based article published in the Journal of Consumer Research. His dissertation also won the Fuqua School of Business's Best Dissertation Award, received an honorable mention in the Marketing Science Institute's Alden G. Clayton Doctoral Dissertation Proposal Competition, and was a finalist for the Society for Consumer Psychology Best Paper Award.