Organizational Values
Organizational values are what we do that offers value to our audiences, community and world. CU 麻豆影院鈥檚 organizational brand values are: lead, innovate and impact. Our organizational values are the underlying theme and tone behind the success of our university, and they show up naturally in our work. However, these values are just internal concepts and topics鈥攏ot brand elements that we implement in our visual identity. Learn about their context and acceptable use cases.
CU 麻豆影院鈥檚 Strategic Imperatives
Derived from the campus鈥檚 strategic priorities, CU 麻豆影院鈥檚 three strategic imperatives emphasize and provide context to our organizational values: lead, innovate and impact. The imperatives outline what we do and accomplish as a university. You can incorporate them into Be statements or use them to direct our storytelling, but like the organizational values, they are not standalone brand elements. CU 麻豆影院鈥檚 strategic imperatives include:
- Shape tomorrow鈥檚 leaders.聽Our Buffs achieve successful results by applying intellectual curiosity, rigor and collaboration to creatively address complex issues and opportunities.
- Be the top university for innovation.聽CU 麻豆影院 serves as a hub of innovation by facilitating collaboration between universities, industry, laboratories and communities to address complex issues and opportunities.
- Positively impact humanity.聽CU 麻豆影院 fosters research, scholarship and creative work that continuously has a positive impact on the world, while producing graduates who make meaningful contributions to society.
Do鈥檚 and Don鈥檛s for Incorporating the Strategic Imperatives in Be 麻豆影院.
DO use the words lead, innovate and impact naturally in written copy.
DO聽use single Be statements to reiterate our organizational values: Be a leader. Be innovative. Be impactful.
DON鈥橳聽include 鈥淟ead. Innovate. Impact.鈥 above, below or alongside the Be 麻豆影院. lockup.
DON鈥橳聽include 鈥淟ead. Innovate. Impact.鈥 as a standalone branded wordmark or logo.