Brand History
Founded in 1876 at the base of the Rocky Mountains, CU Â鶹ӰԺ is one of 38 U.S. public research institutions in the prestigious Association of American Universities (AAU). As Colorado’s comprehensive graduate research university, CU Â鶹ӰԺ offers a wide range of undergraduate, master’s and doctoral programs with a mission to shape future leaders, drive innovation and address key challenges of the 21st century.
Ìý
The University of Colorado System
CU Â鶹ӰԺ, the flagship of the four-campus CU system, collaborates with the University of Colorado Colorado Springs, the University of Colorado Denver and the University of Colorado Anschutz Medical Campus to meet the diverse needs of Colorado’s communities. The CU system promotes innovation, discovery and knowledge, enhancing Colorado’s economy, culture and health.
CU Â鶹ӰԺ’s brand and visual identity (logo, colors, typography, etc.) is derived from the CU system brand, and then crafted into a unique identity to align with the system and yet remain distinct.
History of Be Â鶹ӰԺ.
Located in an inspiring and innovative environment, the Â鶹ӰԺ empowers Buffs to explore, innovate and lead. For over a decade, the Be Â鶹ӰԺ. brand platform has highlighted the achievements of CU Â鶹ӰԺ students, faculty and staff, showcasing how Buffs use their unique talents to make a positive impact on campus and beyond. The collection of authentic brand stories shows how CU Â鶹ӰԺ’s extraordinary range of challenging academic, research and service opportunities inspire Buffs to surpass their own expectations.