Â鶹ӰԺ

There's good reason to be skeptical in the holiday shopping season, according to a CU Â鶹ӰԺ marketing expert.

The holidays are upon us and that means loads of great shopping deals. But maybe not, says Donnie Lichtenstein, a marketing professor at CU Â鶹ӰԺ, who studies consumer behavior, particularly how consumers respond to price, promotions, sales and price-quality.

New biomechanics research uncovers how Nike's Vaporfly 4% shoe helps athletes topple world records and eye the two-hour marathon.

Researchers are exploring a new form of biostasis that could entirely eliminate the need for cooling, potentially revolutionizing combat medicine, organ donation, vaccines and more.

As finals approach, stress levels for students can rise. Recognizing significant changes in behavior or appearance is the first step to supporting students who may be experiencing high levels of stress.

Engineers are designing new sensors for a U.S. Department of Veterans Affairs project to create prosthetic limbs with a sense of touch.

Serene Singh, a senior in political science and journalism, is among 32 Americans who will receive the prestigious Rhodes Scholarship to study at Oxford University in England.

This morning, Athletic Director Rick George informed head football coach Mike MacIntyre that he would be relieved of his duties, effective immediately. This was a difficult decision and one made in the best interests of the Athletic Department and greater university.

The women's cross-country team won the Nov. 17 championship as senior Dani Jones captured the individual title. CU's men also returned to the podium with a fourth-place finish.

Kristine Larson, who was bestowed one of the most esteemed honors by faculty upon faculty, will deliver a distinguished lecture, "GPS can't do that, can it?" on Dec. 5. Registration is requested.