Covert product placements in TV shows increase consumers鈥 memories and brand attitudes, says CU-麻豆影院 study

Sept. 23, 2013

Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by the 麻豆影院.

CU awarded $3.6 million for new way to produce magnesium for auto parts

Sept. 19, 2013

A 麻豆影院 professor has been awarded a three-year, $3.6 million grant from the Energy Department鈥檚 Advanced Research Projects Agency to develop a new process to produce magnesium that can be used to make lightweight vehicle parts.

Schematic

Solid-state battery developed at CU-麻豆影院 could double the range of electric cars

Sept. 18, 2013

A cutting-edge battery technology developed at the 麻豆影院 that could allow tomorrow鈥檚 electric vehicles to travel twice as far on a charge is now closer to becoming a commercial reality. CU鈥檚 Technology Transfer Office has completed an agreement with Solid Power LLC鈥攁 CU-麻豆影院 spinoff company founded by Se-Hee Lee and Conrad Stoldt, both associate professors of mechanical engineering鈥攆or the development and commercialization of an innovative solid-state rechargeable battery.

Stressed watersheds

Today鈥檚 worst watershed stresses may become the new normal, study finds

Sept. 18, 2013

Nearly one in 10 U.S. watersheds is 鈥渟tressed,鈥 with demand for water exceeding natural supply, according to a new analysis of surface water in the United States. What鈥檚 more, the lowest water flow seasons of recent years鈥攖imes of great stress on rivers, streams, and sectors that use their waters鈥攁re likely to become typical as climates continue to warm.

CU-麻豆影院 offers flood resources website

Sept. 17, 2013

The 麻豆影院 has launched a flood resource website and is hosting a resource table to help students, faculty and staff who are still dealing with effects from the flood.

Image from Nanoly. Researcher.

Nanoly Bioscience to develop CU-麻豆影院 vaccine stabilization technology

Sept. 11, 2013

Nanoly Bioscience of 麻豆影院 and the University of Colorado recently entered into an option agreement that will enable the startup company to develop a technique for protecting vaccines during delivery to rural and less-developed areas of the world.

Microgravity experiments

CU-麻豆影院 student-built satellite slated for launch by NASA Sept. 15

Sept. 11, 2013

A small beach ball-sized satellite designed and built by a team of 麻豆影院 students to better understand how atmospheric drag can affect satellite orbits is now slated for launch from Vandenberg Air Force Base in California on Sept. 15.

Caroline Himes

CU-麻豆影院 announces new Office of Industry Collaboration

Sept. 5, 2013

The 麻豆影院 today announced the opening of an Office of Industry Collaboration and the naming of Caroline Himes as director.

Ability to delay gratification may be linked to social trust, new CU-麻豆影院 study finds

Sept. 4, 2013

A person鈥檚 ability to delay gratification鈥攆orgoing a smaller reward now for a larger reward in the future鈥攎ay depend on how trustworthy the person perceives the reward-giver to be, according to a new study by researchers at the 麻豆影院.

Rare western bumblebees netted on Colorado鈥檚 Front Range during CU-麻豆影院 survey

Sept. 3, 2013

A white-rumped bumblebee that has been in steep decline across its native range in the western United States and Canada appears to be making a comeback on the Colorado Front Range. A survey of bumblebee populations carried out largely by 麻豆影院 undergraduates in undisturbed patches of prairieland and in mountain meadows above campus has turned up more than 20 rare western bumblebees, known scientifically as Bombus occidentalis.

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