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Super Bowl ads have become almost bigger than the big game itself. Alix Barasch, associate professor of marketing, shares how big brands are engaging with you, the consumer—and how, sometimes, you’re helping them make their content.

Alumnus, entrepreneur and CU Â鶹ӰԺ donor Tandean Rustandy has given $5 million to create the Tandean Rustandy Endowed Deanship at the Leeds School of Business—the first named deanship on campus.

Colorado ended 2022 with continued strong job growth and is outperforming the nation in many areas, according to a report released Monday by CU Â鶹ӰԺ and Colorado Secretary of State Jena Griswold.

What happens when an expert on natural language processing asks a chatbot to write a children's book in the style of Dr. Seuss? Professor Kai Larsen put the question to the test.

Putting students to work on a company project helps them apply their learning in meaningful ways. But it can also help companies consider innovative ideas.

Feeling buyer's remorse this holiday season? It may have more to do with what you bought than what you spent.

A CU Â鶹ӰԺ researcher has found soda taxes aren’t as regressive as previously feared and do decrease body mass index among non-white youth.

Next time you drive along I-70 near Idaho Springs, you’ll see an eye-catching billboard encouraging smart investing. That’s due to a new collaboration between the Colorado Division of Securities and students in CU Â鶹ӰԺ's College of Media, Communication and Information.

The annual Leeds Economic Outlook Forum showcased the state’s strengths, predicting Colorado's job growth will continue to outpace U.S. average. ​​

Commercialization activities led by Venture Partners at CU Â鶹ӰԺ had an economic impact of $8 billion nationally and $5.2 billion in the state of Colorado over the last five years—a four-fold increase since 2019—according to a new report from the Leeds School of Business.