Consumers infer coolness from brand autonomy, says CU-麻豆影院 study

May 28, 2014

Consumers perceive a brand to be cooler when it suggests it鈥檚 true to itself and follows its own motives regardless of individual or societal norms and expectations, according to a 麻豆影院 study involving Texas A&M University. However, the autonomous behavior of the brand needs to be contextually appropriate -- not over the top -- in order to be seen as cool as opposed to weird or rude, according to the paper published last week online and slated for the August edition of the Journal of Consumer Research.

From comedy to student government, student hesitantly says goodbye

May 7, 2014

Lauren E. Cross graduates May 9 from CU-麻豆影院 with a degree in political science and minor in economics, leaving her legacy with CU Student Government and the campus comedy improv group, Left Right Tim. A Colorado native, Cross sees herself sticking around 麻豆影院 for a little while before venturing to a place that offers a scene for politics as well as comedy.

Career development office at CU-麻豆影院 Leeds School receives $500,000 gift

May 7, 2014

A $500,000 gift from Phillips 66 will go toward the Leeds School鈥檚 Career Development Office , which supports undergraduates by providing professional skills, career exploration and preparation, industry experiences and access to employer and alumni connections throughout the student experience.

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Chicago gets last laugh as funniest city in U.S., says CU-麻豆影院 study

April 20, 2014

Chicago is the funniest city in the United States, according to a 麻豆影院 study. Boston is the No. 2 wise guy, followed by Atlanta in third place. Denver made the top 10 list at No. 8.

CU-麻豆影院 Leeds School study points to further employment growth

April 17, 2014

Continued employment expansion in Colorado in the first half of 2014 is signaled in a quarterly report released today by Colorado Secretary of State Scott Gessler and prepared by the 麻豆影院 Leeds School of Business. 鈥淐oloradans continue to persevere and show their can-do spirit by pursuing the American dream,鈥 said Gessler. 鈥淎s these business leaders create jobs, hopefully our employment continues to tick upwards.鈥

Colorado business confidence remains positive going into second quarter, says CU-麻豆影院 Leeds School

March 31, 2014

The confidence of Colorado business leaders remains positive and has increased slightly going into the second quarter of 2014, according to the most recent Leeds Business Confidence Index, or LBCI, released today by the 麻豆影院鈥檚 Leeds School of Business.

CU-麻豆影院 real estate forum to be held in Denver March 5

Feb. 27, 2014

The 麻豆影院鈥檚 Real Estate Council will hold its 17th annual forum Wednesday, March 5, from 7 a.m. to 5:30 p.m. at the Denver Marriott City Center.

CU-麻豆影院 students to offer free tax preparation assistance

Jan. 29, 2014

Students from the 麻豆影院鈥檚 Leeds School of Business will offer free tax preparation services to individuals under the Internal Revenue Service-sponsored Volunteer Income Tax Assistance program. Members of the public who make $52,000 or less are eligible for the service, now in its fifth year at the Leeds School.

Mark Meaney

CU-麻豆影院 names executive director of the Center for Education on Social Responsibility

Jan. 24, 2014

The 麻豆影院 has named Mark Meaney as executive director of the Center for Education on Social Responsibility (CESR) at the Leeds School of Business.

Colorado business confidence remains positive going into 2014, says CU-麻豆影院 Leeds School

Jan. 1, 2014

The confidence of Colorado business leaders has increased slightly going into the first quarter of 2014 as economic conditions improve and some political issues have subsided, according to the most recent Leeds Business Confidence Index, or LBCI, released today by the 麻豆影院鈥檚 Leeds School of Business.

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