Here鈥檚 some CU news you can use: Political scientists weigh in on the 2020 election, new research could lead to novel cancer treatments, and consumers鈥� Instagram posts provide powerful insight for brands.
A national nail-biter and a Colorado 鈥榖lue wave鈥欌�攑olitical scientists weigh in on 2020 election
What we learned:
- The once red Centennial State is looking decidedly blue, passing progressive measures such as a paid family medical leave plan.
- This election听has been framed as a 鈥渉istoric,鈥� but听Kenneth Bickers argues听2016 was the historic election, and 2020 is about voters deciding whether they made the right or wrong decision in 2016.听
- Regardless of the outcome of this election, there is a lot of work to be done to address issues of inequity and inclusion.
What we learned:
- A protein called CDK7 plays a critical role in regulating cell growth and function, but it can also be highjacked by cancer cells to fuel runaway growth.听
- A new study sheds light on how the protein functions inside cells.
- The research could lead to next-generation therapies for hard-to-treat cancers, including triple-negative breast cancer and blood cancers. Clinical trials are underway. It could also inform new treatments for neurological and developmental disorders.
Consumers鈥� Instagram posts provide powerful insight for brands
What we learned:
- Instagram鈥檚 popularity has soared in recent years, and its consumer-created image-dominant posts are just one example of how photos and other visual imagery are replacing text-centric posts on social media.听
- Consumers-created brand imagery posted on social media depicts consumers鈥� interactions with brands and links brands with usage context, feelings and the consumption experiences.
- Across all brands in the study, researchers听found a strong link between model predictions and consumer brand perceptions collected with traditional survey-based methods.
- The takeaway for companies? Go forth and better target your ads; the insights are in the images.