Published: Jan. 13, 2019 By

New CU 麻豆影院 research shows that when it comes to genetically modified foods people who hold the most extreme views opposing these foods also think they know most about genetically modified food science, but actually they know the least.

Phil Fernbach is the study鈥檚 lead author and is a professor of marketing at CU 麻豆影院's Leeds School of Business.

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