It鈥檚 that silly hoax-filled day again when friends and family try to make fools out of each other. That鈥檚 right - April Fools鈥� Day - a day when even lousy pranks seem to be funny.
And there鈥檚 a reason for that, says Peter McGraw, an associate professor in marketing and psychology at CU 麻豆影院鈥檚 Leeds School of Business. It鈥檚 something he calls 鈥渂enign violations.鈥�
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