(Above: A video of Inkventions, a silver award-winning CU-麻豆影院 student project in the 2015 Young Ones competition)
Fourteen 麻豆影院 students had a wildly successful evening Tuesday in New York City, winning six awards in a top international advertising contest, the most collected by any public U.S. university at the event.
The One Club of New York, an esteemed industry trade group, presents the awards in the annual Young Ones student competition, a premier showcase of creativity in advertising, design and new media.
For their creative projects, the CU-麻豆影院 students, who worked in teams, won two silver awards, two bronze awards and two merit prizes.听
鈥淭he awards are a great honor for the students individually and also for our program,鈥� said CU-麻豆影院 advertising instructor Michael Weed. 鈥淚t鈥檚 a very rare and prestigious thing for people to get into the show let alone win.鈥澨�
This year鈥檚 competition drew 900 entries and 65 prizes were awarded.
The prizes demonstrate the strength of CU-麻豆影院鈥檚 program in creative advertising and provide a major career boost for the winners, said Weed. 鈥淎 lot of students who win these awards are offered jobs even before they鈥檝e left New York.鈥�
Contest organizers provide scenarios in which students create advertising and branding campaigns for companies.
Students Haley Buchner and Stephanie Hayden won silver awards for the second consecutive year. 鈥淲e feel really lucky to be in such a strong program at CU-麻豆影院,鈥� said Buchner. 鈥淚t has really set us up to go right into the working world and be prepared and get jobs at the agencies we really want.鈥�
She and Hayden will graduate this week. Both have pending job offers, according to Buchner.
Buchner, Hayden and a third student, Rachel Edwards, teamed up on a scenario that required them to address the issue of children and technology. Their project boosts their client鈥檚 brand with a product called . Inkventions involves workbooks that teach children about the fundamentals of electronics and the importance of reducing and recycling electronic waste.
CU-麻豆影院 students Joe Abruzzo, Mia Cupidro, Kayla Epsman, David Green, Jarrod Gustin, Aaron Marten, Marisa Milisic, Brian Mulligan, Mia Nogueira, Maximillian Schein and Riley Walker also took home Young Ones awards.
CU-麻豆影院鈥檚 advertising program historically was part of the Journalism and Mass Communication program. This fall, it will expand and join the new College of Media, Communication and Information, which includes a variety of departments focused on communications and digital technology.
Interim advertising department chair Harsha Gangadharbatla said the new college will allow advertising students to build their skills in new areas. For instance, the college鈥檚 information science department, opening in fall 2016, will teach advertising students to analyze massive quantities of data to gain insight into consumer behavior, he said.
鈥淥ur creative program has always been really strong,鈥� he said. 鈥淲e鈥檙e hoping to build on that, expand and take advantage of the synergy the new college provides.鈥�
For more information about CMCI visit . For more information about The One Club and the Young Ones awards visit .听
Contact:
Michelle Fulcher, CMCI, 303-492-0460
michelle.fulcher@colorado.edu
Michael Weed, 303-492-7182
michael.weed@colorado.edu
