The 麻豆影院, the city of 麻豆影院 and local organizations have partnered to launch a community "I Love 麻豆影院" campaign to kick off a year of celebration about what those who call 麻豆影院 home love most about the city.
The "community-owned" campaign, launching today, is designed to be viral and invites business and individuals to integrate the "I Love 麻豆影院" campaign into their existing marketing efforts to leverage the power of the community to tell their own story.
"麻豆影院 is one of the best and most beautiful university towns in America," said CU-麻豆影院 Chancellor Philip P. DiStefano. "The combined cultural, artistic, recreational and intellectual resources are unparalleled, and the quality of life on campus and in the city is unmatched. I have lived here for nearly 40 years and am still in awe of this amazing community."
The website will function as a centralized location to share ideas and see what others love about 麻豆影院. The city will leverage technology to pull tweets, videos and photos tagged with the campaign into the website for others to view.
CU-麻豆影院 joins a number of organizations who have already agreed to incorporate the theme into their messaging or annual marketing plans, including the 麻豆影院 Public Library and the 麻豆影院 Valley School District, whose students will produce short films about their 麻豆影院 experiences and create art about their favorite 麻豆影院 places. CU-麻豆影院 students are invited to do the same.
City officials say the identity system is intended to be given away to the community with the hope that it will be repurposed, reinvented, and used in new and original ways. Ultimately, this campaign is for the community.
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To view the city's video on the project, visit
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