麻豆影院

Is your bio and/or headshot outdated? Does your studio or department page require edits? Has academic or recruitment information changed? Have you encountered an error, or an outdated photo or video that needs to be removed or replaced?

Submit your College of Music website changes via the 听(which also includes links to templates for adding or replacing PDFs).

Related:

• News submissions + guidelines
• Media release agreement for students + program participants under 18 (coming soon)
• : Responsibility,听accountability, waivers + releases. The university recognizes that off-campus activities can enhance the academic and co-curricular learning environment. It鈥檚 also recognized that off-campus activities may pose additional responsibilities and increased risk to participants and the university.

The College of Music maintains an active presence on Facebook, Instagram, YouTube, LinkedIn and (to a diminishing degree) Twitter/X. Our most active and effective recruitment and reputation awareness channels are Facebook and Instagram. If your department or studio has an established Facebook, Instagram and/or YouTube account, let us know if it鈥檚 not reflected on your department or studio webpage.

Note: The College of Music does not currently engage with TikTok nor do we monitor (or encourage) College of Music-affiliated TikTok accounts. However, if you believe your department or studio would benefit from a TikTok account (e.g., for recruitment purposes), it must adhere to CU 麻豆影院 social media guidelines (below). To date, Athletics is the most active TikTok user at CU 麻豆影院 alongside听a small minority of other users. However, with possible federal and state policies against TikTok still in progress, these accounts听may eventually be shut down.

Whether you manage existing social media account(s) or you鈥檇 like to create a new social media account for your department or studio鈥攑referably on Instagram, if at all鈥攌eep in mind that your social media presence is part of the greater 麻豆影院 community; as such, these comprehensive听CU 麻豆影院 social media guidelines and examples听provide clear instructions about social media account naming, avatars (profile photos), hashtags, tagging, legal language and more.

Quick tips:听

• If you have a Facebook account, please make the communications director (Sabine Kortals) the primary administrator to ensure consistency when personnel changes occur and to manage (add/delete) account access accordingly. All other account administrators will then be given broad access to create content, etc.鈥攂ut they will not be able to add/delete people or delete the account. This is to ensure 鈥渃hecks and听balances鈥澨齱ithin the college across department/studio/program听social media channels. Day-to-day management of your department or studio channel(s) is your responsibility; the communications director simply ensures听continuity and general oversight.听
• Maintain a spreadsheet listing all your social media account(s), including your account handle(s) and login information (e.g., usernames, passwords); please share this spreadsheet with Communications manager MarieFaith Lane听and update it annually.听Personnel changes related to social media account access should also be shared with the communications manager as they occur.听
• Tag @cubouldermusic on all your Facebook and Instagram posts to ensure that communications staff are notified and can amplify your posts whenever possible.听
• If you use hashtags, avoid all lowercase. E.g., #MusicBuffs (correct), #musicbuffs (incorrect).听Capitalizing the first letter of each word in hashtags allows screen reader software to pronounce each word separately.
• Note the difference between hashtags and tags: A hashtag is听a听word or phrase听to identify a keyword or topic of interest and facilitate a search for it; whereas tags are far more specific, notifying and engaging an individual or entity thereby making it easy to share or repost your original post.听For our purposes, tags are the most听effective.听鈥�

搁别濒补迟别诲:听

• CU 麻豆影院 social media and digital engagement guidelines + best practices

Questions? Contact听Communications Manager MarieFaith Lane,听com-comms@colorado.edu.

• Are you trying to track down specific photos or need new ones? Contact Senior Director of Communications Sabine Kortals Stein, sabine.kortals@colorado.edu. 鈥�
• Annual department + studio group photos:听Contact Communications + Program Assistant Kathryn Bistodeau,听kathryn.bistodeau@colorado.edu.
• Portrait services (headshots): Strategic Relations + Communications provides free headshots鈥攂y appointment鈥攆or all CU 麻豆影院 employees.
• Free photo booth for students, staff + alumni鈥攏o appointment needed.
• When submitting photos for the website, social media and more, always send your photos in the highest (original) resolution possible. You can tell higher-resolution images by their bigger file sizes鈥攑referably, submit image files that are 1MB or higher.听

Related:

• CU 麻豆影院 photography brand guidelines, photo database and more.
• Alternative text鈥攐r听鈥渁lt text鈥濃�攊s a written description of the visual content in an image. Alternative text is important because images are inaccessible to individuals who are blind听unless an image description is provided as alt text. Learn more and use alt text whenever possible, including social media.

Does your department or studio need a new video to communicate our programs, faculty and students to prospective students and other College of Music audiences? Contact Senior Director of Communications Sabine Kortals Stein, sabine.kortals@colorado.edu. 听

Creating your own video? Please follow these consistent visual elements (logos, text styles, video openings/closings, etc.) and refer to these captioning resources to ensure compliance with the university鈥檚 Digital Accessibility Office. Regarding the use of apostrophes and quotation marks in video captions (and in all our communications), we use听鈥渟mart鈥� (curly) quotes and apostrophes, not "straight" quotes; (scroll down to听Use smart quotes and dashes).

Examples of recent College of Music videos:听

• (universal musician)听
• 听 听听
• 听听 听
• 听听 听

Freelance videographer听referrals are available upon request.听

Coming fall 2024: Updated templates. Check back soon!

Whether writing a departmental听email, submitting a web update, posting to Instagram听or writing听for a publication,听text听should be presented in Associated Press (AP) Style, with a few exceptions. Please familiarize yourself with CU 麻豆影院 editorial style鈥攆rom how we use abbreviations to how we state academic degrees, names + titles, addresses, building names, capitalizations, composition titles, dates + times, inclusive language ... and more.

At the College of Music, we adhere to听AP Style as well as possible on our website and social media as well as our newsletters,听magazine and more. While we certainly听don鈥檛 expect you to be an AP Style expert, be aware that we may edit the content you provide according to AP Style, if needed.听

Quick tips:听

• No Oxford comma.
• Periods: Never use double spaces after periods; single spaces always.听
• We use听鈥渟mart鈥� (curly) quotes and apostrophes, not "straight" quotes; .
• Titles: Never use Dr. and know when to use lowercase and uppercase. Examples: Professor of Conducting and Director of CU 麻豆影院 Bands Donald McKinney (CAPS when the title is in front of the name);听Donald McKinney, professor of conducting and director of CU 麻豆影院 Bands (lowercase when the title is after the name).
• On first reference: 麻豆影院 College of Music.
• On subsequent references on the same page: CU 麻豆影院 College of Music, College of Music, college (lowercase).
• CU 麻豆影院 (not CU-麻豆影院, CUB, UCB听or CU).
• Ensemble names:听On first reference, CU 麻豆影院 Wind Symphony;听on subsequent references on the same page, Wind Symphony.

Accessibility language:听

Avoid words/phrases like 鈥淰iew more鈥� or 鈥淪ee this page鈥�; replace with simply MORE (all CAPS and bold鈥攜ou鈥檒l notice听increasing instances of this on our website). For links to video content, consider phrases like 鈥淐heck out the video鈥� or 鈥淓xplore 鈥�,鈥� 鈥淓xperience 鈥︹�� and the like.听

We regularly coordinate听and collaborate听with Strategic Relations + Communications (SRC) and other campus units to ensure alignment of College of Music communications with overall campus priorities, and to amplify the college鈥檚 universal musician vision to our campus and the broader community鈥攊ncluding media pitching.

SRC provides our campus community with:

• development and distribution of press materials for news, announcements and upcoming events with a compelling news hook;
• pitching of faculty experts to media, often related to trending topics;
• interview preparation, such as scheduling and facilitating interviews with media;
• media training sessions;
• booking for live or taped interviews;
• crisis communications management;
• media monitoring ... and more.

The College of Music鈥檚 SRC liaison is Media Relations Associate Ally Dever,听ally.dever@colorado.edu.

Questions? Ready to share a potential media pitch? Contact Sabine Kortals Stein, sabine.kortals@colorado.edu.

Related:

Faculty + graduate students: Another way to get the word out to peers and the general population about your research and academic expertise听is by writing for The Conversation鈥攁n independent, nonprofit publisher of commentary and analysis, authored by academics and edited by journalists for the general public.

As often as feasible, weave into your communications the following College of Music messages (or a version thereof in your own words)鈥攅specially when communicating with prospective students:听

At the 麻豆影院 College of Music, our students earn more than a music degree in the foothills of the Rockies鈥攚e develop multiskilled, multifaceted universal musicians who are well equipped to participate in the 21st century as artists and scholars; as broadly-based professionals with flexible career options; and as passionate, compassionate world citizens.听

Advanced musical and interdisciplinary training, professional-level experiences, diverse opportunities for collaboration and a spirit of inclusive excellence await you! Our faculty are deeply dedicated pedagogues, award-winning performers, scholars and composers who are standing by to support your success鈥攚hether your passion is to teach, perform, compose, research or rethink music entirely.

More info and key messages on the College of Music鈥檚 麻豆影院 page.

搁别濒补迟别诲:听

Consistent email signatures deliver a visually coherent look across university departments and offices. Follow these campus guidelines for your email signature.听

Example:听

Need a general departmental, program or ensemble email address?听 (e.g.,听CU麻豆影院Choirs@Colorado.edu, CU麻豆影院Bands@Colorado.edu).听

Questions? Contact听Communications Manager MarieFaith Lane,听com-comms@colorado.edu.

CU 麻豆影院 offers these comprehensive guidelines and best practices for all your听branding needs鈥攆rom logos and logo lockups to approved fonts, colors, layouts and more鈥攊ncluding examples and downloads.

Questions? Contact Visual Identity Manager Whitney Fullmer, Whitney.Fullmer@Colorado.edu.

• Event scheduling + publicity:听听promotes public College of Music events and encourages attendance. Scheduling, publicizing and creating programs for College of Music events is a coordinated effort between the College of Music Scheduling Office and CU Presents.
• Preview, download or print听performances, student recitals + past programs.
• 听(e.g., Genevieve McVey Wisner Lectureship, Musicology + Music Theory Colloquium Series, etc.).

• CU 麻豆影院 non-discrimination statements: We are听legally required to include one of these听statements in all publications intended for external audiences.听
• Stay current with the College of Music in our online newsroom.
• Music performance licenses info page:听CU 麻豆影院听has blanket agreements with Broadcast Music, Inc. (BMI), the American Society of Composers, Authors and Publishers (ASCAP) and the Society of European Songwriters, Artists and Composers (SESAC).听
• If you鈥檙e playing music publicly on campus, copyright considerations you should know.听Questions about specific rights? Email copyright@colorado.edu.