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You heard right. In 1965 it was a truism that Rock 'n Roll belonged in the realm of the young. Time magazine despells the myth: "The stereotype of the old fogey who hates all that noise turned out not to be true. Even the too-cool-for-pop-music college kids who flocked to folk and jazz were coming around [...] In fact, when grown-ups started admitting in the ’60s that they actually liked rock, the record companies responded with a big 'I told you so.'"

“We no sooner develop a new dance or something,” one teenager lamented to TIME’s rock reporter, “and our parents are doing it.”

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