EMEN 4800 - Technology Ventures and Marketing
Instructors: Damien Peters
Suggested prior knowledge: None
Prerequisites: None
Semester(s) Offered: See course list
Course Description
This course offers an in-depth exploration of technology entrepreneurship through the lens of "The Lean Startup" methodology. You'll gain a comprehensive understanding of key startup concepts like Minimum Viable Product (MVP), venture capital, and the dynamics of early-stage companies. The curriculum combines lectures, workshops, and hands-on projects to equip you with the critical thinking skills and practical experience needed to identify and seize business opportunities in the tech world. Guest speakers from leading FAANG tech companies will occasionally enrich the classroom as guest speakers, providing industry insights.
Skills and Knowledge Gained
- Master the Lean Startup approach to efficiently develop, manage, and grow startups with a focus on creating Minimum Viable Products and rapid prototyping.
- Acquire critical thinking skills to assess complex tech startup environments and make informed decisions in uncertain situations.
- Understand venture capital dynamics, including effective pitching, investor attraction, and equity and funding strategies.
- Develop robust, adaptable, and customer-focused business models for sustainable growth in the competitive tech industry.
- Gain firsthand industry insights through guest interviews with industry leaders from companies like Google, Netflix, Snapchat, Meta, and Amazon.
- Build valuable networks within the tech industry, opening doors to post-graduation career opportunities and collaborations.
Why should you take this course?
Dive into the modern landscape of tech entrepreneurship, mastering innovation, venture-backed strategies, and essential fundraising skills, while learning to form effective startup teams and seamlessly transition into a career in technology and startups.
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Damien Peters
Damien Peters, with over 10 years in tech, has led product teams at Meta and Zynga, and was an Entrepreneur in Residence at Citi Ventures, and founded Wealth Noir, later acquired.
MBA - Massachusetts Institute of Technology (MIT)
B.S. Computer Science, B.A. Economics - University of Maryland, CP.