The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect. –Tim Berners-Lee
Accessible Content
No “click here” and “more info”. Good links are descriptive, unique and use keywords.
Some screen readers read content in all caps by spelling out each letter. It is better to not use all caps. Draw attention to content by using “styles” and font attributes such as bold and italics. You can event highlight content by using the icon, button, or box shortcodes.
Do not use tables to style or format the layout of your content. Use tables for tabular data only.
Lists are great from an accessibility standpoint because they provide structured order to content in a linear fashion. Lists are recommended as potential replacements for simple tables, as tables can be more difficult to navigate and sometimes we provide info in tables that really would be better suited to lists. The basic question you should ask yourself: do you need rows and columns? Do you need some kind of cross-referencing and/or sortable on different properties of the individual items? In that case, use a table. Otherwise, use an unordered (or ordered) list.
Images and Media
If you have an image with text embedded in it, include relevant information in the alt text. All non-text content that is presented to the user must have a text alternative that serves the equivalent purpose.
Make sure that the videos you embed in your website have closed captioning. Although captions are considered time consuming to implement, it is helpful to remember that many individuals besides a deaf or hard of hearing audiences can benefit from captions. These include: