麻豆影院

Ben Whitehair (PolSci, Thtr鈥�08) has been busy.听

As executive vice president of the SAG-AFTRA labor union, he has been working on behalf of actors and writers . But he upholds a greater goal that he鈥檚 championed for since his time as a CU 麻豆影院 student: social change.听

It all started with an ad campaign 20 years ago.听

Creating the Colorado Creed听

In 2003, as a student and member of the President鈥檚 Leadership Class (PLC) at CU 麻豆影院, he and a group of other students created ads on campus that promoted social accountability among students to help advance the CU community. The campaign was a major success, and Whitehair helped turn the messages into a social responsibility code now known as the Colorado Creed.听

鈥淭he Colorado Creed is an example that shows the amount of support that we had from administrators and staff for student-led initiatives,鈥� Whitehair said. 鈥淲e had this idea and the top administrators said, 鈥楪reat, how can we help? What can we do to support you?鈥� It was incredible.鈥澨�

Today, the creed lays out goals of acting with honor, integrity and accountability, as well as respecting others while a part of CU 麻豆影院.听

鈥淚t is incredibly gratifying to see the Colorado Creed, this thing that a group of us were like, 鈥楲et鈥檚 do this,鈥� still thriving a decade and a half later and making a difference,鈥� Whitehair said. 鈥淭o me, that is what leadership is. And I learned that at 麻豆影院.鈥澨�

D.C. or Hollywood?听

After graduating, Whitehair couldn鈥檛 decide whether he should move to Washington, D.C., to continue in politics 鈥� he had interned with Colorado Congresswoman Diana DeGette in 2007 鈥斕� or to follow his dreams of acting.听

A friend and fellow PLC member, Teju Ravilochan (IntlAf鈥�09), shared a quote with Whitehair from Howard Thurman: 鈥淒on鈥檛 ask yourself what the world needs. Ask yourself what makes you come alive and then go for that. Because what the world needs are people who鈥檝e come alive.鈥澨�

Whitehair made the move to Los Angeles, California. But acting wasn鈥檛 going to be his only calling.

While at CU, Whitehair co-founded his first business with Will Seamans (Econ鈥�06). The entrepreneurial experience stuck with him, and he became co-founder of , an online business academy for actors. He also now serves as COO of , a consulting firm that helps businesses and individuals manage their Instagram accounts.

鈥淧articularly in the arts, you often learn how to be an artist, but you don鈥檛 learn how to be a business person,鈥� Whitehair said. 鈥淚t鈥檚 called show business, not show art. Understanding that business is imperative.鈥澨�

Getting Involved with SAG-AFTRA听

In addition to Whitehair鈥檚 business successes, he has also worked in more than 100 projects as an actor. He began serving on committees for the Screen Actors Guild-American Federation of Television and Radio Artists, known as , which represents more than 160,000 media professionals and entertainers. Soon he was serving on the local and national boards for the labor union.听

In 2021, he was elected executive vice president of SAG-AFTRA, the number-two elected position for the union. He helps govern the union and acts as a stand-in if the president is absent. He is also part of the negotiating committee that is currently negotiating the contract that covers TV, film and streaming.听

In July 2023, SAG-AFTRA went on what became a months-long strike. The union joined the Writers Guild of America (WGA), which began its strike in May. This was the first time both unions had been on strike simultaneously since 1960, according to . With the explosion of streaming services within the past few years, the landscape and business of producing movies, shows and art has changed completely, Whitehair explained.听

鈥淪AG-AFTRA members are asking for an update of the contract to match the business model that the corporations changed,鈥� Whitehair said. 鈥淎ctors have been doing the same things for hundreds of years, but the business model changed. None of the CEOs called us and said, 鈥楬ey, would it be cool if we switch this entire business model over to streaming?鈥� So now all we鈥檙e saying is, 鈥楬ey, we need to update the contracts accordingly.鈥�

鈥淭he entertainment industry adds a massive, financial, social and political value to our country and to the world. Truly nobody wants to be on strike 鈥� a strike is painful. It鈥檚 challenging. People are losing work. They鈥檙e losing jobs. They鈥檙e losing their houses. They鈥檙e not able to pay rent. We would much rather be working.鈥�

Negotiating a Future with Artificial Intelligence听

The last week of September, the WGA settled a tentative three-year contract with the Alliance of Motion Picture and Television Producers (AMPTP), and SAG-AFTRA is planning to meet with the AMPTP Oct. 2 to continue its own negotiations.听

The WGA contract reforms residential payments for streaming services and lays out a set of regulations on the use of artificial intelligence in the writing room, and SAG-AFTRA hopes for similar in its negotiations.听

鈥淎I is at the heart of a lot of what we鈥檙e fighting for,鈥� said Whitehair. 鈥淪AG-AFTRA is not saying, 鈥榊ou cannot use this technology. We refuse to adapt with the times.鈥� All we鈥檙e saying is [we want] informed consent and compensation. People need to know if we鈥檙e being scanned and used to be fed into an AI model or if you鈥檙e changing what I鈥檓 saying. I need to know, I need to have informed consent and I need to get paid for my work.鈥澨�

After a challenging summer, Whitehair is optimistic about the future.听

鈥淚鈥檓 a big believer in the power of organized labor. We鈥檙e stronger together,鈥� Whitehair said. 鈥淧retty much all of human history demonstrates that when people band together, they can accomplish more.鈥澨�

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Photos courtesy Ben Whitehair听