Perfect-fitting jeans exist.聽
, a fashion and robotics company co-founded by Kevin Martin (MechEngr鈥16), makes personalized pants in custom colors, fabrics and styles 鈥 and uses 30,000 infrared data points from an iPhone body scan to create an individually tailored fit.聽
After a person chooses their pants, which cost around $200, and scans their lower body using an app, Unspun gets to work. And as soon as this year, the jeans will be spun in 10 minutes with a 3D-weaving machine, eliminating nearly every aspect of the traditional manufacturing process for a pair of pants.聽
The company earned recognition on Time magazine鈥檚 best inventions list twice 鈥 in and in .
Martin and fellow co-founders Beth Esponnette and Waldon Lam 鈥 Stanford friends and fashion industry innovators 鈥 have an ambitious goal with Unspun: to reduce the world鈥檚 carbon emissions by 1%.
鈥淚t costs $150 billion a year to make stuff, move it across the world and then light it on fire,鈥 said Martin, 27, who grew up in Colorado Springs and moved to San Francisco in 2017. 鈥淎nd that鈥檚 just wasted product.鈥澛
The EPA estimates that of the 13 million tons of clothing and footwear produced in 2018 (the latest year with data), only 1.7 million were recycled.聽
Unspun, based in San Francisco with a store in Hong Kong, hopes to eliminate the mass-production model for clothing and, instead, offer personalized products through its 3D-weaving technology and partnerships with major fashion labels.
鈥淲e were inspired by the Tesla model of doing things,鈥 said Martin, who was hired by Esponnette and Lam in 2016 after he responded to a job ad seeking an engineer to help start their new company. 鈥淲e said, 鈥楲et鈥檚 figure out how to automate apparel manufacturing.鈥欌澛
Martin鈥檚 experience at CU 麻豆影院 became the foundation for the company鈥檚 early production model, with roots in the university鈥檚 Idea Forge 鈥 a prototyping, design and innovation lab.
As a senior, Martin took a capstone course held in the Idea Forge. After joining Esponette and Lam in 2016, he sponsored the same class, engaging CU students 鈥 including Unspun鈥檚 first employee, Brian Gormley (MechEngr鈥17) 鈥 to build a 3D-weaving machine for the company. Gormley drove the machine in a U-Haul from 麻豆影院 to San Francisco in the summer of 2017.聽
Martin鈥檚 longtime friend Stephen Thoma (CompSci鈥16) joined Unspun as software director and created the scanning algorithm and software, first funded by a National Science Foundation Small Business Innovation and Research grant.聽
HAX, a venture capital firm in Shenzhen, China, was also an early Unspun supporter and trained Martin and Gormley for four months in China in the fall of 2017 to help build a more advanced 3D-weaving machine.聽
H&M became an early collaborator in 2018, offering a line of customizable jeans. By 2019, customers could purchase jeans directly from , and the company gained traction.聽
This year, with more than $7.5 million in seed funding and 20 employees, Unspun aims to unveil its 3D-weaving technology in partnership with yet-to-be-announced major fashion labels.聽
The founders keep their 1% goal at the forefront of the business.聽
鈥淭o get to the impact and scale that we want, we need to become the new standard in apparel manufacturing,鈥 said Martin.聽聽
Photo by Patrick Campbell