When Casey Fiesler posted her first TikTok in November 2020, she wasn't expecting much.聽
She had shared her expertise online through op-eds and YouTube videos. But, after a YouTube comment mentioned TikTok might widen her digital audience, Fiesler tried it out, albeit skeptically.聽
鈥淚 didn鈥檛 think of TikTok as an educational platform,鈥 said Fiesler. 鈥淎nd then it surprised me.鈥
Within months, several of her videos had hundreds of thousands of views, and one about the Wall Street Journal鈥檚 investigation into TikTok鈥檚 algorithm had been watched 1.3 million times.聽
It seemed TikTok users craved insight into the ethics of their favorite platforms, and Fiesler was poised to give it to them. An assistant professor, National Science Foundation CAREER Grant recipient and researcher in technology ethics, internet law and policy, and online communities, Fiesler makes a living scrutinizing technology 鈥 especially social networks.聽
Her philosophy errs not on the side of demonizing big tech, but instead empathizes with the unique challenges companies face in taming digital platforms. According to Fiesler, the websites aren't inherently unethical 鈥 social platforms present ethical conundrums.聽
Social platforms have been scrutinized for creating and perpetuating racial biases. While creators and programmers tend to be blamed for the flaws in social platforms, Fiesler says the issue is more complex.聽
鈥淥bviously there are biased people everywhere, including in technology design. But ... for AI, these systems are typically based on data that is coming from somewhere 鈥 historical data or user engagement and user behaviors, for example.鈥澛
In other words, human biases become machine biases.聽
For example, TikTok has caught controversy over claims its 鈥淔or You Page鈥 recommendations favor white creators, but Fiesler isn鈥檛 convinced TikTok is the only party to blame.聽
鈥淲hen it comes to suppression of certain communities on TikTok, it could be intentional, but it could also be based on the biases of the people who are scrolling past some content and watching other content,鈥 said Fiesler, explaining the platform may be reflecting users鈥 existing discriminatory tendencies, amplifying a problem that was already there. 鈥淗owever, there are strategies that TikTok could be using to mitigate the resulting inequities.鈥澛
Whatever the scandal, from racist soap dispensers to unfair content moderation, Fiesler鈥檚 viewers wanted to learn more. So, Fiesler adapted her 鈥淚nformation Ethics & Policy鈥 class for TikTok, and everyone鈥檚 invited.聽
The public digital class is complete with micro-lectures, a syllabus and office hours held on TikTok LIVE. It sparks comment-section debate over classic ethical problems and discusses topics like deontology and self-driving cars.聽
What drives Fiesler鈥檚 passion project? To better the digital realm through education and empowering critique. She believes users will create positive change if they know how to hold social platforms accountable for their ethical shortcomings and to act responsibly on the apps.聽
As Fiesler鈥檚 TikTok followers grow to nearly 100,000 and counting, more users understand the implications 鈥 both positive and negative 鈥 of the technology they use to shape and share their lives.聽
鈥淪ocial media is really good for people, and social media is really bad for people,鈥 said Fiesler. 鈥淭hose two things can be true at the same time.鈥澛
One can enjoy the internet and hold it accountable: Fiesler鈥檚 work empowers people to do so.聽
鈥淚 love social media, and I think it has done amazing things for the world. That is why I critique it,鈥 said Fiesler. 鈥淲e need to critique the things we love because we want them to be better.鈥
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Illustration by Franziska Barczyk