CU alumni play a large role in 麻豆影院's microbrewing mecca.听
After Steve Kaczeus (MechEngr 鈥82) took a buyout from a corporate engineering job, he and his wife Leslie faced a fork in the road.
鈥淲e had decided either to start a brewery or move to the Caribbean,鈥 says Kaczeus, who had been an enthusiastic homebrewer since 1993.
After he completed a seven-month online course through the American Brewers Guild and an internship at Hoppy Brewing in Sacramento, Calif., the allure of kicking back on a sugar-white beach lost out to the draw of making great beer.听
鈥淟eslie came out to California, looked at me and said, 鈥極h my goodness, we鈥檙e starting a brewery, aren鈥檛 we?鈥 鈥 he says.
The couple bought used brewing equipment from Eddyline Brewing in Buena Vista, Colo., located a space just across the street from their home in Niwot and launched Bootstrap Brewing in June 2012. A year and a half later, business is booming with Bootstrap 鈥渂ombers鈥 鈥 22-ounce bottles 鈥 sold in local liquor stores, kegs rolling out the door on a consistent basis and steady crowds at the taproom.听
鈥淐anning is the next step,鈥 Kaczeus says. 鈥淏ut right now, we are loving how the local community supports us.鈥
In a state that boasts some 160 microbreweries, from historic 麻豆影院 Beer to newcomer Gravity Brewing, alums play key roles in many. Perhaps that鈥檚 no surprise, with 麻豆影院 recognized as a genuine microbrewing mecca.听
鈥淛ust being in 麻豆影院, where even 10 and 20 years ago there was a craft-beer market, is awesome,鈥 says John Frazee (颁颈惫贰苍驳谤鈥01).
In September 2012 Frazee opened the Gravity taproom in Louisville, Colo., with co-owners Ryan Bowers (MechEngr鈥00) and pioneering American brewmaster Julius Hummer, whose father co-founded 麻豆影院 Beer in 1979. For now Gravity is focused on the day-to-day perfectionism required 鈥 constant cleaning, perfectly calibrated ingredients, carefully monitored temperatures 鈥 to make consistently excellent beer.
鈥淕oing to engineering school gives you the almost obsessive attention-to-detail mindset you need,鈥 Frazee says.
But some brewing Buffs found their way into the business by happenstance.
Jeff Mendel (Econ鈥83), part owner and board member at Longmont鈥檚 legendary Left Hand Brewing Co., arrived at CU-麻豆影院 with no idea of what he wanted to study. After earning an MBA at the University of Arkansas, he returned to 麻豆影院. In 1987 he answered an ad in the Daily Camera for a job responding to letters and questions about microbrewing for the American Homebrewers Association. The job paid $5 an hour.听
鈥淭hey put me on a two-line rotary phone and said, 鈥楪o to work.鈥 I answered the phone and called breweries to see what they were doing,鈥 he says.
He went on to found the association鈥檚 microbrewing institute and produce an annual conference and trade show for craft brewers.
鈥淲e struggled to get 300 or 400 people,鈥 Mendel recalls. 鈥淭his year in Washington, D.C., we had 6,000 people and almost 600 exhibitors.鈥
In 1993 he co-founded Denver鈥檚 Tabernash Brewing, which later merged with Longmont-based Left Hand. Left Hand sold nearly 50,000 barrels of beer in 2012 鈥 Black Jack Porter and Sawtooth are among its favorites 鈥 with gross revenues up by more than 40 percent, making it the fourth largest microbrewer in Colorado and among the 50 largest in the country.
Mendel is retired from day-to-day operations at Left Hand but retains part ownership and serves on the board. He considers himself 鈥渁 preacher of the craft beer gospel,鈥 teaching beer appreciation classes and co-hosting beer-and-chocolate events with 麻豆影院 business Piece, Love and Chocolate on Pearl Street.
鈥淗alf my life has been spent in the industry, but I鈥檓 not a brewer,鈥 he says, laughing. 鈥淚鈥檓 just a schmoozer and a boozer.鈥澨
But the hopped-up 麻豆影院 craft-brewing market that emerged in 1979 isn鈥檛 the only reason CU grads found their way into the business. Some like Alyssa Lundgren (Bus鈥08), brand strategy manager and part owner of Fate Brewing Co., say 麻豆影院鈥檚 entrepreneurial and collaborative environment is perfect for a business like microbrewing.听
鈥淭here are a lot of really smart people in this town who are highly accepting of new and different ideas,鈥 she says.
Lundgren learned the ropes of beer as a manager at 麻豆影院鈥檚 West End Tavern, working for Mike Lewinsky. Years later, he tracked her down while she was working at a marketing firm and asked her to become a partner in Fate. In February Fate opened a brewpub and restaurant with 15 house beers on tap, complete with both 10-barrel and three-barrel brewing systems.听
Plunging into the brewpub business 鈥 Fate also is a restaurant 鈥 requires a willingness to work long hours and do absolutely anything that needs to be done, from cleaning tanks to managing a staff of 80 people.听
But plenty of people are jumping in. The craft-brewing industry grew 15 percent by volume and 17 percent in revenue from 2011 to 2012, with a national retail value of $10.2 billion, up from $8.7 billion in 2011, according to the 麻豆影院-based Brewers Association.
Some CU graduates say that microbrewing鈥檚 inherent identity with smaller, local businesses seems to fit with a growing zeitgeist.
鈥淧eople want to know who鈥檚 brewing their beer, what his or her personality is, who works there, where they get their ingredients,鈥 Kaczeus says. 鈥淚t鈥檚 the opposite of corporate. You can walk in here and meet Leslie or me.鈥澨
Mendel agrees.
鈥淭here is a growing distrust of industrial producers of food and drink,鈥 he says. 鈥淎nd a growing ethic of supporting businesses closer to home, a smaller carbon footprint and keeping money in the local economy to create employment opportunities for your neighbors.鈥
Photography 漏iStock.com/kedsanee (top)/courtesy Bootstrap Brewing, Gravity Brewing,听Left Hand Brewing听and Fate Brewing Co. (right)/ Photos by Patrick Campbell (bottom)
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