Sportsman Tred Barta (A&S ex鈥74) has overcome a paralyzing stroke to make his hunting and fishing show more popular than ever.
Brashly opinionated, irascible and confident,聽Tred Barta聽(A&S ex鈥74) is perhaps the most successful host of an outdoor sports television show today, maybe even of all time. In its eighth season his hunting and fishing series,聽The Best and Worst of Tred Barta聽on the Versus cable channel, has been described variably as infuriating and inspiring.
鈥淚t鈥檚 the Howard Stern effect,鈥 says Jeff Macaluso, director of field sports programming and production for Versus. 鈥淟ove him or hate him, you鈥檝e just gotta watch and see what he鈥檚 going to do next. I鈥檓 not sure how much of him I could handle, but he鈥檚 absolutely authentic.鈥
Barta, 59, credits the university for setting him on an unconventional path to success and, within certain circles, fame.
But not in the way you might expect.
He says he came to CU from Long Island to join the ski team coached by聽Bill Marolt聽(Bus鈥67). While in school, he took an entry-level business class from associate marketing professor David H. Bowen. He recalls Bowen wore a patch on one eye.
鈥淭his guy didn鈥檛 like my act,鈥 says Barta, who lives on his ranch in Eagle, Colo., with wife聽Anni Davis Barta聽(EnvDes鈥74), who competed with the pre-Title IX CU women鈥檚 ski team. 鈥淗e told me I would be a failure . . . Looking back at it, the anger I had for professor Bowen probably set me up for success my entire life.鈥
That success is not inconsiderable, given Barta鈥檚 long-running cable series. But in the past two years, his dogged native determination has served him in ways even he could never have imagined.
In spring 2009, after losing feeling in his legs, he suffered a rare 鈥渟pinal stroke鈥 that left him paralyzed from the chest down. Later diagnosed with the uncommon disease Waldenstrom鈥檚 macroglobular anemia, the indefatigable Barta went from pondering suicide to continuing to hunt, fish and host his cable show from his wheelchair, offering powerful inspiration to thousands of viewers.
鈥淎nyone else would have said, 鈥楾hat鈥檚 it. I鈥檓 done,鈥 鈥 says Mark Freedman, the man behind the 1980s Teenage Mutant Ninja Turtles media phenomenon who created Barta鈥檚 show and is Barta鈥檚 manager and dedicated friend. 鈥淥nce he got past knowing he would survive, he really just needed to get back outdoors.鈥
Even before he faced the biggest challenge of his life, Barta made for an unlikely TV success story. Freedman first met him in the late 1990s, drawn by Barta鈥檚 fishing columns and his pioneering 鈥渃anyon fishing鈥 off the continental shelf of the East Coast.
鈥淚鈥檓 a diehard fisherman, so I called him up and said I wanted to meet him,鈥 Freedman says. 鈥淲hen I met Tred, he was sort of like a comic book character, and I thought he鈥檇 be a great host for a TV show.鈥
Freedman used his connections to produce and shoot a pilot, which was picked up by the Outdoor Life Network, now Versus.
Self-described as 鈥渢o the right of Attila the Hun鈥 politically, Barta famously eschews modern hunting and fishing technology in favor of bow hunting with weapons of his own making. He is free 鈥 to put it mildly 鈥 with his opinions and preaches respect for the hunter鈥檚 prey and excoriates warm, fuzzy sentimentality toward nature. His motto, oft repeated: 鈥淚 do things the hard way, the Barta way.鈥
鈥淲hat has happened is we鈥檝e gotten so technological about the morality of a supposed clean kill that we go ahead and have high-powered rifles that can shoot 900 yards and use chemicals to attract wildlife,鈥 he says with evident disgust.
鈥淲e sit in boxes in cornfields, spray ourselves down [to mask the human scent], use cameras in the woods and go back to the computer to let us know when it is a 鈥榳orthy鈥 time to go out.鈥
Unaided by such tools and with great pride, Barta often does not make a kill when he hunts. He prides himself on the fact that he hasn鈥檛 read a book in 10 years, has never sent an e-mail and runs the business he inherited from his father. It鈥檚 a commercial aviation sales company called聽Barta-Iso Aviation, which he runs with聽John Iso聽(IntAf鈥76), formerly Juhani Isokangas, the old-fashioned way 鈥 one-on-one.
鈥淚t鈥檚 one of the most successful retail companies in the world and it鈥檚 been in business 67 years,鈥 Barta says. 鈥淒espite the computers, video tours and all that, I sell most of my airplanes over the telephone.
鈥淧eople call me. We have a thing called a conversation. While everybody else is e-mailing, using the Blackberry or video graphics, I鈥檓 talking to [the potential customer] about his son and my disability. And before you know it, we have a personal relationship.鈥
He continues to write and publish articles on hunting and fishing and runs several fishing tournaments that have raised millions of dollars for charity.
He rips the typical American鈥檚 distance from his or her food.
鈥淲e go down and buy chicken wrapped in cellophane that was killed for you by a proxy,鈥 he says.
In terms equally colorful, brash and at times scatological, he condemns the state of American manhood.
鈥淭he average guy has never changed the oil in his car,鈥 he says. 鈥淟ife is about survival of the fittest, but all the skills have been lost. Patent leather loafers, Nehru jackets, iPods and Blackberries can only get you so far.鈥
Yet for all his fight, Barta came close to surrendering to his disease.
Trapped in a hospital bed at a series of Denver hospitals in 2009 and facing a future of chemotherapy, 24-hour IV drips and administrations of antitoxins that would bring his liver and kidneys to the brink of shutdown, Barta told his wife he would rather go home and take his chances.
鈥淭he original problems were the paralysis, his liver, but really it was about his will to live,鈥 recalls Anni Barta, who was aggressive in learning about the disease and handling all medical decision-making.
鈥淚 knew I had to get that back. I knew the only shot was to get him out of the hospital. Even if he got home just one week, he鈥檇 get his heart and soul back.鈥
So she took her husband to their ranch to care for him herself. She reminded him daily his life had changed, but it was far from over. He鈥檇 still hunt and fish, she told him. He鈥檇 continue to do the show.
鈥淗is intention had been to come home, get his gun and shoot himself,鈥 she says. 鈥淏elieve me, it鈥檚 a thought that every paraplegic goes through. And believe me, I didn鈥檛 let him have his gun anywhere close.鈥
To the shock of many, Barta responded. Once he realized he would live and have the use of his hands and arms, he had Freedman call Versus to let them know he wanted to continue his show.
鈥淚t took us a minute,鈥 Macaluso says. 鈥淏ut then we said, 鈥業f Tred wants to do the show, we want to do the show.鈥 鈥
The wheelchair has added challenges to Barta鈥檚 already difficult method of hunting and fishing, but it hasn鈥檛 kept him from success. In May he shot a bear in British Columbia. Barta has done some trophy hunting but is always willing to eat his quarry, whether it鈥檚 a possum, chipmunk or bear. Since his stroke, he has gone scuba diving, fly-fishing and mono-skiing.
鈥淚 have a colostomy and a urine bag,鈥 he says. 鈥淚 have to be winched up onto my horse. I wake up many times crying, 鈥楤oo-hoo, poor me, boo-hoo.鈥 But the net is that life is about every single minute. To be honest with you, I鈥檓 amazed at what I have been able to accomplish in life with what I have had to work with.鈥
And that spirit has made him a hero to thousands of viewers who have written to him or to Versus to say he鈥檚 inspired them or a friend or relative with a disability to get off the couch and get busy with life.
鈥淗is old mantra 鈥 the hard way, the Barta way 鈥 took on even more and new meaning,鈥 Macaluso says. 鈥淢ost people in a wheelchair would never think of going out into the field to hunt and fish. He鈥檚 still the same old Tred in a lot of ways. But his outlook on life is more inspiring than it has been in the past.鈥
And lest anyone think Barta left CU only with the dubious 鈥渋nspiration鈥 of professor Bowen, Barta praises former ski coach and athletic director Marolt for teaching him more than skiing. He also credits the school for not just teaching him a 鈥済reat work ethic鈥 but for introducing him to Anni, 鈥渢he love of my life.鈥
鈥淭o be honest, especially since the injury, a cup of coffee with my wife in the morning is worth about $50,000 bucks,鈥 he says. 鈥淎nd Colorado is a wonderful place to be a paraplegic. People here care that you try, not about what you do.鈥