Advertising students celebrate victory in New York
For advertising students, the Pencil Award is the ultimate mark of success.
Department of Advertising, Public Relations and Media Design students have traveled to New York City with other top advertising students for 17 years for the One Club鈥檚 Young Ones competition. This year, the group of 14 students continued a long history of success at the event, bringing home silver and bronze pencils, as well as three merit awards. CU 麻豆影院 is ranked No. 4 among colleges worldwide and No. 2 in the country.
For the competition, students worked in teams to create advertising and branding campaigns for companies including BMW and TOMS. The One Club of New York, an esteemed industry trade group, presented the awards as part of Creative Week, a premier showcase of creativity in advertising, design and new media.
CMCI students won a silver pencil award for 鈥淪entinel鈥 in the BMW Connect category. won a bronze pencil for 鈥淭he Scenic Route鈥 in the same category. Three teams of students: ; ; and all won merit awards.
In addition to the competition, the trip is a valuable networking opportunity for students, who spend their week engaging in portfolio reviews and visiting top agencies in New York City.