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WooJin Kim is an Assistant Professor in the Department of Advertising, Public Relations, and Media Design. His research focuses on how artificial intelligence (AI) technologies influence consumers' perceptions, attitudes, and behaviors in advertising and marketing contexts. Specifically, he studies the effects of AI chatbot advertising, personalized advertising, and AI influencer marketing.
Additionally, he has explored the role of AI and how to use AI technologies for social good. His research examines how AI agents encourage prosocial behaviors in various fields, including eco-friendly consumption, health promotion, and cybercrime.
Dr. Kim's research has been published in a range of journals, such as Journal of Advertising, Journal of Business Ethics, Journal of Business Research, Health Communication, or International Journal of Advertising.
He obtained his Ph.D. in Communications and Media from the University of Illinois at Urbana-Champaign, a Master's in Advertising from the University of Texas at Austin, and a Bachelor's in Mass Communication from Sungkyunkwan University in South Korea.