麻豆影院

By Joe Arney

Mickey Mouse has had a very busy start to the new year.

Around the internet, content creators have been using generative artificial intelligence tools to have Mickey rig elections, do drugs, shoot guns, get crucified and more. It鈥檚 all because as of Jan. 1, the character鈥攁t least, its earliest iteration, featured in the 1928 Steamboat Willie听short鈥攆inally entered the public domain under U.S. copyright law.听

So far, there hasn鈥檛 been a squeak from Disney or its lawyers about how Mickey is being portrayed online. But an expert from the 麻豆影院 said she doesn鈥檛 expect that to last.

鈥淲e are going to see some tests at the boundaries of copyright and trademark law that have not been tested at this level before,鈥� said Casey Fiesler, an associate professor of information science at CU 麻豆影院鈥檚 College of Media, Communication and Information. 鈥淚t is almost a certainty that people are going to do things with Mickey Mouse that would be considered trademark infringement.鈥�

Take A.A. Milnes鈥� Winnie the Pooh, which entered the U.S. public domain in 2022. Just a year later, the slasher flick Winnie the Pooh: Blood and Honey听was out in theaters. And while the movie didn鈥檛 draw any legal action, when it comes to corporate iconography, Pooh is no Mickey.

鈥淢ickey Mouse is probably the most trademark-relevant thing to go into the public domain, with respect to copyright,鈥� Fiesler said. 鈥淭here鈥檚 not a lot of modern stuff in the public domain yet鈥擨 mean, we鈥檙e only just now getting things from 1928鈥攕o that intersection between trademark and copyright has not been strongly tested.鈥澨�

Copy that

Fiesler, an expert in technology ethics, internet law and policy, and online communities, can trace her interest in this area to being a fan of big media franchises.

鈥淚n the early 2000s, I wrote a lot of Harry Potter and Star Trek fan fiction,鈥� Fiesler said. 鈥淎nd fan fiction, and fan fiction communities, were a reason I became interested in studying online communities.鈥澨�

That interest continued to grow in law school and in her doctoral work, including her dissertation, which focused on the role of copyrights in digital creative communities. That gives her unique expertise on where creativity, copyright law and trademarks meet.

Typically, a copyright signals a creative work, like a movie or song. A trademark signals that a good or service is coming from or associated with a particular brand. So even if the early Mickey portrayed in Steamboat Willie is no longer copyrighted, Mickey is still trademarked as a brand identifier for Disney.听

Where it gets thorny, Fiesler said, is that Disney, following a successful lobbying effort to extend copyright protection, seems to have geared up to claim strong trademark protections. They even added a clip from the Steamboat Willie听short to its Disney Animations production logo. Critics have wondered if Disney plans to overreach in claiming trademark infringement for activities that should be allowed for a copyright-free Mickey.听

If they try, they may run into problems. In a 2003 decision, the Supreme Court ruled companies can鈥檛 shield expiring copyrights or patents under trademark law in what it warned would otherwise 鈥渃reate a species of mutant copyright law that limits the public鈥檚 federal right to copy and to use expired copyrights.鈥�

And it only gets more complex as you go. Take the Star Wars franchise. The first film came out in 1977, so its copyright is protected for 95 years. But The Empire Strikes Back听came out after the 1978 revision to the law that extended the term to the life of its author and 70 years after his or her death.听

This doesn鈥檛 apply to corporate ownership and works for hire, but the works of any individual authors who are still currently alive will likely not enter the public domain in our lifetimes.

鈥淚 mean, I鈥檒l be dead when Star Wars enters the public domain,鈥� Fiesler said, laughing. 鈥淏ut this is going to get really complicated when copyright depends on when certain people die. I think the courts are going to be very interested in this for a very long time.鈥�

That interest will be partly driven by A.I., which has given creators new tools to reimagine established universes, many of which鈥擝atman, James Bond, Popeye, Superman and others鈥攚ill enter the public domain in the next decade.

鈥楤lood and Honey鈥� and A.I.

If Mickey鈥檚 first forays into the hands of Dall-E are any indicator, expect some odd behavior.

鈥淧eople are going to make things that other people don鈥檛 like, but copyright law isn鈥檛 concerned with whether something is good art,鈥� Fiesler said. 鈥淪omeone commented on one of my social media posts to the effect that they would find it distasteful to see people do to Mickey what they did with Winnie the Pooh. But there are a lot of people who find it distasteful that Disney made a cutesy cartoon out of The Hunchback of Notre Dame.鈥�

Fiesler often calls generative A.I. 鈥渁 bundle of tropes鈥� because while it鈥檚 good at creating storylines for mashed-together franchises鈥攕uch as what might happen if Sherlock Holmes wound up aboard the starship Enterprise鈥攖he plotlines it creates are predictable by nature 鈥渂ecause it鈥檚 trying to give you what鈥檚 expected,鈥� she said.听

Franchise mashups or illustrations of Mickey storming the U.S. Capitol Building may sound like a very different kind of creativity than what we鈥檙e used to. But, as Fiesler pointed out, 鈥淒isney鈥檚 most famous works were not original ideas,鈥� with Snow White, Cinderella, Rapunzel, the Little Mermaid and others being lifted from the public domain.听

鈥淪o the creativity question is interesting, but if you鈥檙e going to say that artists just want to steal other peoples鈥� work鈥攚ell, I hope you understand that all of that applies tenfold to Disney.鈥澨�