麻豆影院

1997 graduate 鈥⑻鼶irector of Global Marketing Solutions at Facebook

Kelly Graziadei had a lot going on in her life when Facebook offered her a job.听But she just couldn鈥檛 turn down the company that started the social media revolution.

鈥淔acebook was a rocket ship and I wanted to get on it,鈥� she explains.

When you absentmindedly whip out your phone and scroll through Facebook or Instagram, you probably think you鈥檙e just killing time. But Graziadei knows something much bigger is going on. Since 2013, Americans have spent more time on their phones and computers than in front of the TV. 鈥淎 media shift like this hasn鈥檛 happened since the 1950s, when TV overtook print,鈥� she explains. 鈥淪ocial media is now mainstream media."

As director of global marketing solutions at Facebook, Graziadei鈥檚 job is to figure out how advertisers can best use social media. Traditionally, advertising was simply about reaching the highest possible number of people. With social media advertisers can target their messages to the most likely buyers. 鈥淲e want advertising to be as good as what your friends post on your Facebook feed,鈥� says Graziadei, who听sometimes drops into advertising听classes by Skype to share her knowledge with CMCI students.

鈥淪ocial media is now mainstream media.鈥�

-Kelly Graziadei

Graziadei didn鈥檛 plan on a career in technology when she left CU in 1997, but when a telecommunications company offered a job with a nice title and a good paycheck, she took it.

It didn鈥檛 work out the way she planned. 鈥淔ast forward a few months in and I found myself in a call center playing the tambourine to greet employees off the elevator in the morning 鈥� all in the name of selling Caller ID,鈥� she recalls.

She quit that job and worked her way through a variety of increasingly high-profile companies, including time at Yahoo, before she landed at Facebook.

鈥淚 love the opportunity to build something new,鈥� she says. 鈥淭o be in an industry where so much hasn鈥檛 been done before.鈥�