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Confident you can beat the market? New research warns against trusting your memories of past trades. Investors' memories of past performance are positively biased, according to a new research paper co-authored by Philip Fernbach, professor of marketing and co-director of the Center for Research on Consumer Financial Decision Making in...

A study of the language used in disclosures and the role of celebrity investors shines light on obscure financial instrument. Want to see a doubles match with André Agassi and Steffi Graf as teammates? You could get an invite to their Las Vegas home—but your better bet is to read...

A Leeds professor’s research looks at the challenges of online regulation in balancing consumer rights and market fairness. On the internet, cookies are crumbling as mainstream web browsers look to phase out the third-party tracking codes that have given rise to targeted digital advertising. But consumers shouldn’t feel like firms...

Conference showcases the cross-disciplinary cooperation needed to steer people toward better financial choices. Consumer finance is not just about finance. The annual Â鶹ӰԺ Summer Conference on Consumer Financial Decision Making brings together thought leaders and practitioners in far-flung disciplines like behavioral science, anthropology, risk, law and family studies—a recognition that...

Leeds professor earns Kahle award for algorithm aimed at improved targeting. A paper aimed at helping businesses better target consumers through personalized advertising of curated products is this year’s winner of the Kahle Family Research Award at Leeds. Rico Bumbaca , an assistant professor of marketing at Leeds, is the...

Harvard Business Review by Daitian Li, Tony W. Tong, and Yangao Xiao Tony W. Tong, a professor of strategy & entrepreneurship in the Leeds School of Business, co-authored an article discussing China’s stunning progress in the AI industry. However, according to Tong and his co-authors, the conditions that helped China...

A conversation at a conference prompts an ethos for using research to help during the pandemic. At a consumer psychology conference in southern California early last March, Dr. Margaret (Meg) Campbell and her fellow colleagues noticed a distinct shift happening in academia and the rest of the world. As universities...

A strong sense of self is a positive indicator in the future growth, success and sustainability of entrepreneurial ventures, new research shows. A recent study by Leeds Associate Professor of strategy and entrepreneurship, Jeff York and co-authors Isobel O'Neila, associate professor in entrepreneurship and innovation from the Nottingham University Business...

Instructional methods for conveying concepts virtually may not be as limited as we think. In the third annual Teaching Excellence Distinguished Speaker presentation this month, Leeds welcomed Â鶹ӰԺ Professor of Computer Science Dr. Clayton Lewis to discuss new representations in education as they relate to remote learning...

Five Leeds accounting students receive COCPA scholarships Of the academic scholarships the Educational Foundation of the Colorado Society of CPAs (COCPA) awards to highly qualified Colorado students annually, five were received by Leeds students this year. The COCPA is currently the only not-for-profit professional association dedicated to supporting CPAs in...